About Finbud Financial Services Limited
The Company is uniquely differentiated amongst its competitors by being the only major player to have a hybrid business model –conventional lending i.e., Agent channel and Digital Lending i.e., Digital Channel. As different customer looks for different kind ofsolutions, the company is able to provide the nuance of solutioning that the conventional lending model provides and the speed and ease of delivery that the digital lending model provides to consumers. Conventional or Agent business is the primary & initialcustomer acquisition strategy for the Company, here in this case with its widely distributed agent network the company gets accessto a curated audience of customers where a large part of the preliminary checks is already done on the consumers, thus resulting in higher conversion rates and more optimised model for the lender ecosystem. Once the data of consumer has been processed on the company’s proprietary tech platform and enriched using proprietary and third-party variables, the same is utilised in the future for cross selling/ up selling the customers through the digital lending ecosystem. This is a key differentiating factor compared to most of its peers who either rely on only conventional lending and thus not having a digital arm allowing them to work on customer lifecycle value management or pure digital players who have a high burn in acquiring the first loan from the customers, and struggle to make margins on the business even after multiple years of existence. This unique laddering approach by Finance Buddha makes it a differentiated player in the loan distribution space in the country.
