About Brainbees Solutions Limited
Brainbees Solutions Limited was founded in 2010 and offers products for mothers, babies, and Kids via its online platform 'FirstCry'. The company's mission is to create a one-stop store for parents' retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. Firstcry’s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions Firstcry’s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye.
