Auto Sales January 2026: TATA Motors, Mahindra, Maruti Suzuki and Toyota

Auto sales in January 2026 showcased impressive performance across major automotive manufacturers, with all leading brands posting positive growth to kick off the new year. The month reflected strong market momentum, with passenger vehicle segments witnessing robust demand as manufacturers capitalised on favourable market conditions and consumers demonstrated continued confidence in the automotive sector.

Also Read | Auto Sales December 2025: TATA Motors, Mahindra, Maruti Suzuki and Toyota

Sales Performance Overview

PV: Passenger Vehicles

Tata Motors

Tata Motors auto sales delivered exceptional performance in January 2026, posting a spectacular 47.08% growth to reach 71,066 units compared to 48,316 units in January 2025. This outstanding surge makes Tata Motors the fastest-growing manufacturer among major players, demonstrating the remarkable success of its product strategy in the passenger vehicle segment. The company's diverse portfolio, combining strong conventional vehicle offerings with its leadership in electric vehicles, has clearly resonated with consumers, positioning Tata Motors as a dominant force in the evolving automotive landscape.

Mahindra & Mahindra

Mahindra auto sales in January 2026 continued its impressive momentum, selling 63,510 units compared to 50,659 units in January 2025, registering a robust 25.37% YOY growth. This strong performance reinforces the company's commanding position in the SUV and utility vehicle segment, where consumer demand remains exceptionally strong. Mahindra's focused product strategy and brand strength in the utility space continue to deliver consistent results, making it the second-fastest-growing manufacturer in the month.

Toyota Kirloskar Motor

Toyota auto sales January 2026 showed solid growth, with sales increasing 15.35% to 33,880 units from 29,371 units in January 2025. This healthy performance demonstrates Toyota's sustained market presence and the continued consumer preference for its hybrid technology offerings. The company's reputation for reliability and fuel efficiency continues to attract buyers, though the growth rate reflects a more mature market position compared to rapidly expanding competitors.

Maruti Suzuki India

Maruti Suzuki auto sales in January 2026 maintained its market leadership position with 221,977 units sold, marking an 8.90% growth compared to January 2025's 201,984 units. While the country's largest carmaker continues to dominate in absolute volume terms, the single-digit growth rate indicates intensifying competition and market share pressures. Maruti's extensive distribution network and comprehensive product portfolio remain key strengths, though the company faces challenges from aggressive competitors gaining ground across multiple segments.

Conclusion

The auto sales January 2026 data reveals a dynamic market with all major manufacturers achieving positive growth to start the new year. Tata Motors led with an extraordinary 47.08% surge, followed by Mahindra's strong 25.37% growth, while Toyota and Maruti Suzuki posted solid gains at 15.35% and 8.90% respectively. This across-the-board positive trend indicates healthy consumer sentiment and successful new year sales strategies. The varying growth rates highlight a shifting competitive landscape where innovation in electric mobility, SUV dominance, and strategic product positioning are key differentiators. Tata Motors' remarkable performance particularly underscores the growing acceptance of Indian brands and electric vehicle solutions in the market.

Also Read | Auto Sales November 2025: Tata Motors, Maruti Suzuki, Mahindra