Honasa Consumer Limited IPO: Everything You Need to Know

  • 23-Oct-2023
  • 2 mins read

The IPO date for ASK Automotive is October 31, 2023 to November 2, 2023. The issue pertains to the sale of 41,248,162 equity shares and fresh issue of 11,268,580 equity shares of Rs 10 each. Thanks to approval from the capital markets regulator SEBI, ASK Automotive Ltd. is now eligible to raise capital through an initial public offering (IPO).

Honasa Consumer Limited IPO Product Portfolio

Founded in 2016, Honasa Consumer Limited (HCL) has quickly established itself as a visionary enterprise tailored to contemporary consumers’ needs. Through its unique product offerings, innovative strategies, and a blend of direct-to-consumer marketing combined with e-commerce platforms, HCL has effectively tapped into the modern market dynamics. With a foundation based on transparency, the use of natural ingredients, and a commitment to safety, HCL now has a footprint in over 500 cities in India. This inclusive approach serves its wide customer base and positively impacts the larger community. HCL has been instrumental in growing in-house brands such as Mamaearth, The Derma Co., Aqualogica, and Ayuga. It has also expanded its portfolio through collaborations with brands like BBLUNT and digital platforms like Momspresso. This growth trajectory, supported by prominent investors like Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, places HCL on the path to a $1 billion valuation. A significant part of its success can be attributed to its continuous innovation in product development and its ability to maintain a broad distribution network that caters to online and offline consumers.

The Objectives of Honasa Consumer Limited IPO

The firm plans to allocate the net proceeds for several key initiatives. These include investing in advertising campaigns to boost the prominence and recognition of its brand names, channelling funds for the establishment of new exclusive brand outlets (EBOs), directing resources to its subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”), for the launch of new salon establishments, and meeting general corporate needs as well as potential yet-to-be-identified acquisitions.

Financial Performance of Honasa Consumer Limited (In Crore)

Period Ended 30-Jun-23 31-Mar-23 31-Mar-22 31-Mar-21
Assets 1,048.03 966.42 1,035.01 302.64
Revenue 477.1 1,515.27 964.35 472.1
Profit After Tax 24.72 -150.97 14.44 -1,324.61
Net Worth 638.26 605.9 705.62 -1,765.14
Reserves and Surplus -1,290.94 -1,323.32 -1,087.33
Total Borrowing 6.79 3.61 3.59

Key Performance Indicator

KPI Values
Post P/E (x) 105.54
Market Cap (Rs in crore) 10425
EPS (Rs) 4.66
RoNW -23.57%

Important Dates for Honasa Consumer Limited IPO

IPO Date October 31, 2023 to November 2, 2023
Listing Date 7-Nov-23
Face Value Rs 10 per share
Price Rs 308 to Rs 324 per share
Lot Size 46 Shares
Total Issue Size 52,516,742 shares (aggregating up to Rs 1,701.44 Cr)
Fresh Issue 11,268,580 shares (aggregating up to Rs 365.00 Cr)
Offer for Sale 41,248,162 shares of Rs 10 (aggregating up to Rs 1,336.40 Cr)
Employee Discount Rs 30 per share
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Shareholding pre issue 310,479,227
Shareholding post issue 321,747,807

Honasa Consumer Limited IPO Reservation

Investor Category Shares Offered
QIB Shares Offered Not less than 75% of the Net Issue
Retail Shares Offered Not more than 10% of the Net Issue
NII (HNI) Shares Offered Not more than 15% of the Net Issue

Honasa Consumer Limited IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 46 Rs 14,904
Retail (Max) 13 598 Rs 193,752
S-HNI (Min) 14 644 Rs 208,656
S-HNI (Max) 67 3,082 Rs 998,568
B-HNI (Min) 68 3,128 Rs 1,013,472

Promoters of the Company

Varun Alagh and Ghazal Alagh are the promoters of the company.

Honasa Consumer Limited IPO Promoter Holding

Shareholding Pre Issue 37.41%
Shareholding Post Issue 35.34%

Honasa Consumer Limited IPO Lead Manager(s)

The lead managers of the IPO are:

  • Kotak Mahindra Capital Company Limited
  • Citigroup Global Markets India Private Limited
  • Jm Financial Limited
  • J.P. Morgan India Private Limited

How to Apply for Honasa Consumer Limited IPO?

Wait for the public issue to open for subscription, then click on this link to apply for the Honasa Consumer Limited IPO with Bigul https://ipo.bonanzaonline.com/

How to Check the Allotment Status of Honasa Consumer Limited IPO?

The registrar for Honasa Consumer Limited IPO is Kfin Technologies Limited. To check your allotment status, please click on this link  https://kosmic.kfintech.com/ipostatus/


  1. What is the Honasa Consumer Limited IPO?

The Honasa Consumer Limited IPO is a forthcoming public offering comprising a fresh issuance worth Rs 365.00 crore and an offer for the sale of about 41,248,162 shares.

  1. Who are the main coordinators for this IPO?

The lead managers for the IPO are Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited.

  1. How can I apply for the Honasa Consumer Limited IPO?

Once the public issue opens for subscription, you can apply for the Honasa Consumer Limited IPO through the given link: https://ipo.bonanzaonline.com/.

  1. How do I check my allotment status for the Honasa Consumer Limited IPO?

Kfin Technologies Limited is the registrar for the Honasa Consumer Limited IPO. You can check your allotment status by visiting this link: https://kosmic.kfintech.com/ipostatus/.

  1. Who are the promoters of Honasa Consumer Limited? 

The company is promoted by Varun Alagh and Ghazal Alagh.

  1. What is the financial performance of Honasa Consumer Limited?

Financial highlights include growth in net worth, total assets, total revenue, profit after tax and total borrowings from 2021 to 2023, as provided in the provided data. Honasa Consumer’s revenue increased by 57.13%, and PAT dropped by 1145.25% between the financial year ending with March 31, 2023 and March 31, 2022.

  1. What will be the use of the net proceeds from the IPO?

The proceeds will be utilised for advertising, setting up new EBOs, investment in the subsidiary BBlunt for new salons, and general corporate purposes, including potential acquisitions.

  1. What is the expected listing date for the Honasa Consumer Limited IPO?

The exact listing date is November 7, 2023.

  1. What is the issue type of the IPO?

It’s a Book Built Issue IPO.

  1. How many shares are being offered for sale? 

The offer for sale consists of 41,248,162 shares of Rs 10 each.




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