Paid Campaign Manager

This is a full-time on-site role located in Indore for an Online Campaign Manager. The Online Campaign Manager will be responsible for managing campaigns, online marketing, web analytics, sales, and digital marketing on a day-to-day basis.

Job Purpose –

· Creating and executing a strong performance marketing strategy & execution plan

· Developing and managing digital prospecting and remarketing campaigns

· Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

· Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

· Identifying and testing new channels to continue to meet or exceed established critical metrics

· Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

· Analyze campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary

Job Responsibilities -

· You have a degree in Marketing, Business Administration or a related field.

· You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

· You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

· You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

· To develop, manage and optimize lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers)

· You are a highly goal-oriented individual and have excellent communication skills.

Bachelor degree in Marketing or Business Administration.