About Novus Loyalty Limited
Novus Loyalty Limited started in 2011 as Clavax Technologies before rebranding and becoming a public company in 2025. Based in Gurugram, the company is led by its founders, Deepak Tomar and Sweta Singh. It operates as a B2B technology provider in the loyalty and rewards space. The business builds and manages the digital infrastructure that allows other companies to run points-based rewards, cashback offers, and digital vouchers. Their platforms serve various industries, including banking, e-commerce, and real estate. By providing the underlying software, they help brands track customer behaviour and offer targeted incentives. The move to go public follows its recent conversion to a public limited entity. Investors should note that the business model relies on the ongoing demand for digital engagement tools. The capital raised is typically intended to fund technology upgrades and corporate expansion. This transition marks a significant shift from a private technology firm to a publicly traded player in the Indian fintech services market.
