03-Nov-2023
2 mins read
On 2 November, Tata Motors announced an agreement with a source electrified architecture from Jaguar Land Rover for the development of its EV car range ‘Avinya’. Being 100 per cent subsidiaries of the auto major, Jaguar Land Rover (JLR) and Tata Passenger Electric Mobility Ltd (TPEM) have signed a Memorandum of Understanding (MoU), said Tata Motors in a statement released.
It also added that the pact envisages TPEM licensing JLR’s electrified modular architecture (EMA) platform for a royalty fee for the development of the Avinya series. JLR and TPEM also plan to enter an engineering services agreement (ESA), the first vehicle development’s content requirement.
The Foundation of Future Electric SUVs JLR’s EMA is no ordinary platform. It is set to be the underpinning structure for their next-gen electric mid-sized SUVs, projected to hit the international markets in 2025. Designed from the ground up for electric vehicles, EMA optimizes space, comfort, and user experience. It boasts advancements in electronics, connectivity, and the capacity for software updates over the air.
First unveiled in 2022, the ‘Avinya’ concept is a promise of global competitiveness and technological prowess. With the integration of JLR’s EMA platform, Tata Motors assures that Avinya will stand tall among world-class EVs, meeting international benchmarks in efficiency and driving range.
Anand Kulkarni, the Chief Product Officer at TPEM, expressed excitement over the partnership, highlighting that the Avinya range will be built on an architecture boasting the latest technology, software, and AI. According to Kulkarni, this sets the stage for a new class of EVs that align with international standards.
Adding to this, JLR’s Executive Director of Product Engineering, Thomas Mueller, mentioned that this venture is a shining example of the Tata Group’s collaborative spirit aimed at unlocking value and delivering mutual benefits.
This strategic move is expected to create over 200 jobs in the UK as part of Tata’s commitment to transferring knowledge, skills, and manufacturing processes.
The ‘Avinya’ range, thus, marks a leap forward in Tata Motors’ journey towards a sustainable automotive future, reinforcing its position in the global EV market. This initiative not only illustrates the company’s drive for innovation but also its commitment to job creation and economic growth. The electrified roads ahead for Tata Motors look promising indeed as the company gears up to make a significant impact in the green mobility space.