01-Sep-2023
2 mins read
August 2023 Auto Sales: Highs, Lows, and Surprises in the Indian Auto Industry
August 2023 was a pivotal month for India’s leading auto manufacturers, showing an array of high and low performances. Let’s delve into the intricate details, brand by brand, to see what these numbers mean for the market.
Maruti Suzuki
Maruti Suzuki announced its highest-ever monthly wholesale figures, reaching 1,89,082 units in August. This signifies a 14% growth compared to 1,65,173 units in the previous August.
| Category | Sales in August 2023 | Sales in August 2022 |
| Total Domestic Sales | 1,56,114 | 1,34,166 |
| Mini Segment (Alto, S-Presso) | 12,209 | 22,162 |
| Compact Cars Segment | 72,451 | 71,557 |
| Utility Vehicles | 58,746 | 26,932 |
| Exports | 24,614 | 21,481 |
Despite a decrease in mini segment sales, utility vehicles like Brezza and Ertiga saw an incredible jump, effectively offsetting the loss.
Toyota Kirloskar
Toyota Kirloskar Motors celebrated a 53% YoY growth with sales standing at 22,910 units, compared to last year’s 14,959 units
| Domestic Sales | Exports |
| 20,970 | 1,940 |
Mahindra & Mahindra
Mahindra & Mahindra saw an overall 19% YoY growth, with sales touching 70,350 units in August, including exports.
| Category | Sales in August 2023 |
| Utility Vehicles (Domestic) | 37,270 |
| Commercial Vehicles (Domestic) | 23,613 |
Bajaj Auto
Bajaj Auto encountered a 20% decline in domestic sales. On the brighter side, exports experienced a modest 2% growth.
| Category | Sales in August 2023 | Sales in August 2022 |
| Domestic Sales | 2,05,100 | 2,56,755 |
| Exports | 1,36,548 | 1,44,840 |
Hyundai Motor India
Hyundai Motor India reported robust sales, totaling 71,435 units in August.
| Category | Sales in August 2023 |
| Domestic Sales | 53,830 |
| Exports | 17,605 |
SUVs contributed more than 60% to domestic sales, echoing strong consumer demand in this category.
MG Motor
MG Motor recorded sales of 4,185 units, marking a 10% YoY growth. The carmaker looks forward to building this momentum in the festive season ahead.
A Mixed Bag with Positive Signs
August 2023 turned out to be a mixed month for India’s auto sector. While brands like Maruti Suzuki and Toyota celebrated milestones, others like Bajaj Auto faced headwinds. The fluctuating trends indicate a dynamic and evolving market, shaping the narrative for the remainder of the year.