Meet the kid brother who's Bharat to Patanjali's Ram
MUMBAI: Ram Bharat, the lowprofile younger brother of Baba Ramdev, has taken up the mantle to lead Patanjali Ayurved, acting as an informal chief executive officer of the Haridwar-based consumer products firm, three people in the know told ET. While Ramdev is the face of the company and Acharya Balkrishna, managing director at Patanjali Ayurved, has a larger role in product development and innovation, Bharat, 38, is taking care of the day-to-day operations, they said. Bharat has worked his way up the organisation and today teams of several functions including finance, human resource, production and supply chain report to him. He reports to Balkrishna and Ramdev. "Bharat handles the daily operations and manages most of the running around, and is actually the backend of the company while Baba and Acharya strategise on the company's growth vision," said Edelweiss Securities associate director Abneesh Roy who visited the headquarters of Patanjali nearly four months ago. Amodest but pleasant Bharat wouldn't call himself boss though. "It's a team work and I am a mere sevak," said Bharat, dressed in kurtapajama and sporting short stubbles. Sorry, no photograph Bharatbhai, as he is known popularly, apparently does not allow himself to be photographed and likes...06-05-2016