Colgate-Palmolive focusing on premiumisation as part of growth strategy
Colgate-Palmolive (India) Ltd is looking at opportunities to drive premiumisation in the health, therapeutic toothpaste and oral beauty segments for metro and urban cities, as per the latest annual report of the company. Colgate-Palmolive (India) Ltd (CPIL) also sees a "significant room" to deepen the penetration of oral care adjuncts like floss and mouthwash. "Outside of oral care, the company sees opportunity in skin care, hair care, bath & shower products that have the largest market size within the beauty & personal care segment," it said. Rising incomes, rising aspiration and the democratisation of availability through e-commerce have led to rapid growth in these categories, CPIL added. "There is also an opportunity for premium and innovative products in metros and urban cities in the space of family health, therapeutic toothpaste and oral beauty," it said. Besides, CPIL is committed to building a strong personal care portfolio leveraging the high recall of the brand...30-06-2023
