Bata India eyes 35% revenue contribution from women's footwear
Bata India, which has been lagging behind the unorganised shoemakers in terms of women's footwear, is eying to achieve a revenue contribution of 35 per cent from its range of women's footwear from the current contribution of 26 per cent."In the organised footwear segment globally, women's category dominates the portfolio of any company, but it's not the same for us in India. Revenue contribution from sales of women's footwear is just 26 per cent and we are trying to increase it to 35 per cent", the company's chairman, Uday Khanna said here on the sidelines of the company's annual general meeting.The men's footwear category contributed 50 per cent of the company's Rs. 2544 crore topline, while childern's footwear contributed 15 per cent and accessories accounted for an estimated Rs. 127 crore (five per cent) revenue.The company, besides introducing more designs and in-shop experience to attract sales of women's footwear, is also betting on an aggressive advertising campaign to push up .18-07-2017