Daimler enters pre-owned market with launch of 'BharatBenz Certified'
Commercial vehicles maker Daimler India has forayed into the pre-owned business segment under its new brand 'BharatBenz Certified', the company said on Monday. Daimler India Commercial Vehicles is a wholly owned subsidiary of Stuttgart-based Daimler Truck AG. The new business initiative would refurbish and sell pre-owned BharatBenz trucks to customers. To be initially available at Trident Trucking in Bengaluru, the BharatBenz Certified programme would be expanded to other dealerships across the country. "Our perpetual and thorough market research practice brought to our attention the aspiration of customers who would like to purchase pre-owned BharatBenz trucks. This need in the market gave birth to the idea of launching BharatBenz Certified -- a company-steered pre-owned CV business initiative...," BharatBenz Marketing, sales, and customer service, President Rajaram K said. BharatBenz Certified would also be the catalyst for its customers to upgrade their fleet to new BharatBenz05-06-2023
